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promoting your student tour


There are multiple tactics that can be used to promote your tour and recruit students, but no matter which ones you use, one fact rings true: the earlier you start, the better. On average, groups who book over 12 months in advance to tour departures recruit twice as many students as groups who book within six months of tour departures. On top of starting early, here are our favorite ways to promote your tour, recruit students and get them excited.

Group Leader Prepare For Tour Classroom Announcement

1) Class Announcement

As soon as you know about your tour, make an in-class announcement, followed up by email reminders to your students. Announcements should include details about your trip, such as destinations, main attractions, purpose and accommodations. Create a handout that lists major dates such as important deadlines, fundraising dates, events such as parent meetings and trip dates. Make it clear that only a projected amount of participants may attend, and that those who register late will be placed on the wait list.

Group leader prepare for tour with email blasts

2) Parent Letter & Email Announcement

Brightspark Travel will provide you with a parent letter that includes your itinerary, the tour price, registration information, payment information, a list of everything included on your tour and a bit about the Brightspark Travel Promise . We will also provide you with a flyer highlighting information about our Refund Guarantee Protection (RGP) program and an enrollment form. You may want to send additional information about Brightspark Travel’s safety standards, our parent resources, our Help Me Travel program, and the educational value of a tour.

Though traditional hard-copy letters can be sent out, there are multiple advantages of communicating through email. For the enrollment form, the email can include a Google Doc that allows them to easily type in the essential information. Additionally, your itinerary can include links to the attractions the kids will be visiting.

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3) Email Blasts

Following your initial announcement, continue to keep parents and students in the loop about your tour by sending emails covering relevant subjects:

  • Upcoming deadlines and events
  • Fun facts about your destination
  • Scholarships and fundraisers
  • Videos and pictures from the previous year
Planning a tour using social media.

4) Social Media

Like email blasts, social media can bring attention and add excitement to your tour after you’ve made the initial announcement. Facebook can serve as a medium for posts covering subjects similar to those addressed via email. It can also act as a forum where students and parents can ask questions and address concerns.

Fun Idea: Do you have pictures or videos from last years’ student tour? Compile them into an imovie that shows parents and students what they’ll be doing during their tour. This video can be distributed via email or social media, or you can show it at meetings.

Need more photos? On your next tour, encourage students to use a hashtag and post pictures to a private Instagram group.

Group leader prepare for tour with posters and flyers

5) Posters & Flyers

Once you’ve booked your education or performance tour, Brightspark Travel provides a Spark Kit that includes promotional posters of your destination. Hang these posters up in your classroom or any other location where potential student travelers will spend their time.


Educational Tour Brochure Image